Category Archives: marketing

Why Should You be Using Social Media?

Why Should You be Using Social Media?

With nearly 80 percent of corporations now incorporating social media into their marketing and communication strategy mix, the role of a social strategist is becoming more and more standard as a needed and respected part of the marketing team.  Business-to-consumer communication has been revolutionized with the advent of social media in the last decade.   Consumers are now in direct

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Word of Mouth: Networking as Marketing?

Word of Mouth: Networking as Marketing?

Could you use Networking for marketing? Networking is undoubtedly an important professional activity But, could you use it for marketing – or even as your sole means of marketing? By harnessing word of mouth’s power while providing a quality good or service with potential to help people, it’s possible to build a brand your contacts are eager to share with

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