How do you get  Real Social Media Engagement?

How do you get Real Social Media Engagement?

How do you get real social media engagement? Everybody wants to be “liked” and the popular company, artist or new site.  Today social media world is huge. Twitter, Instagram, Facebook and Google+ and more sites going online frequently engagement matters. The thumbs-up, “ Like”  or +1 buttons represent the ultimate stamp of approval from consumers to their networks. But real

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Consistency:  Key to Success In Life, Business, and Social Media

Consistency: Key to Success In Life, Business, and Social Media

Consistency is the key to success We all want to succeed, but are we willing to persevere to attain our goals?   In order to achieve any goal be it personal or professional requires continual effort and consistency to reach desired and achievable objectives.  You choose to succeed or fail. The key to consistency comes in forming success driven habits. Be

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Do you have Twitterphobia?

Do you have Twitterphobia?

Yes, there are those with “Twitterphobia” and there are a number reasons not to be afraid of Twitter.  As of 2nd quarter of 2015 there are 304 million monthly active Twitter users in the Twitterverse. Twitter is the social “networking party”! The ultimate “networking party” on a global scale with an endless capacity for attendees and discussion worldwide.  Those people

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Why Should You be Using Social Media?

Why Should You be Using Social Media?

With nearly 80 percent of corporations now incorporating social media into their marketing and communication strategy mix, the role of a social strategist is becoming more and more standard as a needed and respected part of the marketing team.  Business-to-consumer communication has been revolutionized with the advent of social media in the last decade.   Consumers are now in direct

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If You are in Entertainment Remember:  Entertain and Engage

If You are in Entertainment Remember: Entertain and Engage

Too many people record music and want to be a “star” with out realizing it is about entertaining and not just about the music.  You are a commodity aka a Brand.   There are far too many bad artists on mainstream radio today than good ones. Many more talented artists have recorded tracks that are not selling, as they should be.  Getting

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Four Ways to Forge Networking Connections

Four Ways to Forge Networking Connections

The heart and soul of networking is to connect with other human beings, creating sincere relationships that may “pay off” down the road with personal and professional opportunities.  How do you create those relationships? Here are four ideas: Get involved– join groups supporting issues or causes that interest you. Be sure to expand beyond career-oriented groups. Open more than your checkbook

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Just What is SEO?

Just What is SEO?

Search-Engine Optimization, or SEO, can seem like a mystery to even informed social media professionals. With so many components that go into getting your page a good ranking, how can you keep track of all the pieces that matter AND implement a winning SEO strategy? SearchEngineLand.com has taken a stab at organizing the apparent chaos with its Periodic Table of SEO,

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Word of Mouth: Networking as Marketing?

Word of Mouth: Networking as Marketing?

Could you use Networking for marketing? Networking is undoubtedly an important professional activity But, could you use it for marketing – or even as your sole means of marketing? By harnessing word of mouth’s power while providing a quality good or service with potential to help people, it’s possible to build a brand your contacts are eager to share with

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