Do you have Twitterphobia?
- Direct communication – Back in the day, individuals did business with other more local individuals. They shopped in the town where they lived, and they personally knew the shopkeepers. As business has become global, we’ve gotten away from that personal touch. Twitter, however, opens the door for businesses and consumers to interact directly again. One survey showed that customers choose Twitter as the medium for interacting with customers specifically because they receive answers and are treated like individuals. Have you ever had problems with customer service with no response from that firm but suddenly got their attention after tweeting to their company? I have.
- Live tweeting events – celebrities are taking advantage of this during shows airing live on tv, from the red carpet events such as the Oscars and other live events. It’s a chance to connect with people and events you wouldn’t ordinarily be able to connect with and send your thoughts to be heard in the Twitterverse. Celebrities, politicians and others now connect directly with fans.
- Personality – Twitter presents a great opportunity for creating awareness about your brand, product, or service. The less formal nature of Twitter lends itself to showing off a company’s personality through trivia and factoids, contests, and other messages that bring a face and personality to the brand. You can show the “human” side of your brand to followers.
- Cross-promotion – Through Twitter, you can link to any online item, from industry news and company-specific news to YouTube videos and product reviews. It’s a wonderful way to gather a myriad of information into one place and share it with your self-selected audience.
- Gathering information – Not only is Twitter an effective means of communicating to your audience and telling your story – it’s also a great way to gather information through a variety of sources. You can build lists that group people you’re following into one feed based on your labeling. You can also search all of Twitter by #s to find out what people are saying about your company or competitors. Hashtags are a quick and easy way to see what people are saying about a specific topic or trend. Google and Twitter signed a deal in February 2015 to begin showing Twitter content in Google searches as discussed in this Search Engine Land article.
- Breaking News – Twitter has been at the forefront of major breaking news world wide in the last few years with news first being reported on Twitter before the major news organizations have had time to file their full reports. There were 9 events in particular according to Mashable listed in their 2013 article on the rise of Twitter for breaking news. Not only is the news breaking but people are contributing to the events with their own posts also directly from where the news is breaking.
|Let’s be Tweeps!! @JPKC|